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How media outlets and publishers can use their mobile app experience as a revenue channel

Calling all media outlets and publishers: Are you just yelling or building a community? Did you know that your content is not just a means of informing readers, but is also a means of engagement? As a media outlet or publisher, you bring relevant, local, and provoking content to readers. Your readers share and discuss what your write. How are …

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Mobile retail: It’s time to stop building apps that simply don’t matter

Retail companies are built on lifetime customers and referrals. A retailer’s job doesn’t stop at a customer purchase – that is just the beginning of their relationship. How, as a retailer, are you continuing to engage with your customers to become loyal advocates to: Increase lifetime value Drive repeat purchases Grow customer referrals? Part of building this type of relationship …