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How media outlets and publishers can use their mobile app experience as a revenue channel

Calling all media outlets and publishers: Are you just yelling or building a community? Did you know that your content is not just a means of informing readers, but is also a means of engagement? As a media outlet or publisher, you bring relevant, local, and provoking content to readers. Your readers share and discuss what your write. How are …

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Mobile retail: It’s time to stop building apps that simply don’t matter

Retail companies are built on lifetime customers and referrals. A retailer’s job doesn’t stop at a customer purchase – that is just the beginning of their relationship. How, as a retailer, are you continuing to engage with your customers to become loyal advocates to: Increase lifetime value Drive repeat purchases Grow customer referrals? Part of building this type of relationship …

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Email isn’t a community: Here’s why a mobile app is essential for non-profits and groups

Professional associations, member groups, and non-profits have the same common goals: raise money, keep participants engaged and informed, and drive awareness for their cause. Managing this can be a nightmare, especially when many of these groups, most particularly non-profits’, funds come in from one-off occasions like donations and events. In addition to keeping a consistent pipeline of funds coming in, a …

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4 ways a connected, in-app experience turns schools into connected communities

It’s time for an in-app experience that brings students, teachers, and alumni together. Both parents and educators’ goal for students – of all ages – is to get the most of our their educational experience. Parents and educators also want to be informed and engaged with how students are learning, what material they’re responding to, and most importantly – keep consistent …

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Why are apps so expensive? How can they be so cheap?

You know those weird questions that make your head spin and usually force to you lay awake at 2 AM staring at the ceiling? Well, lately I have been pondering two of these questions: Why are apps so expensive?  How can apps be so cheap? Why are apps so expensive? If you ask many developers and experts, after they get …

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It’s all about mobile community: Do you know who yours is?

Whether you are a retailer, publication, school, city, or the like, you have a community. As a business, you have a network of consumers that have engaged with your brand through purchasing a product, reading a blog post, attending your events, or sharing on social media. After that initial engagement, how are you ensuring that your customers are staying loyal …

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The Great Social Paywall

We as marketers have evolved significantly in the past decade. In this short amount of time we’ve collectively transformed from batch-and-blast broadcasters to having laser-beam focus on engagement with individual customers. We’ve learned that doing so has the power to create meaningful relationships between our businesses and each of our customers – significantly increasing customer loyalty and the ability to …

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Push isn’t a Channel

Over the past few months co-founder Matt and I have had many conversations with digital marketers and mobile product owners from brands across nearly every industry. There’s resounding consensus that mobile apps are the future — and Marketers everywhere are trying like hell to figure out how to leverage apps to drive lift in their business. Some are succeeding in the process, …