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Mobile Apps: Do they even matter?

“Mobile apps are the future!” -Everyone My co-founder and I have spent the last seven years in digital marketing. We spent most of that time at ExactTarget and Salesforce.com working with some of the most innovative marketers in the world. Since leaving earlier this year, we have spent six months talking with and consulting for companies of all sizes and …

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Location and Proximity: Who Should Use Them?

Mobile location and proximity are all the rage these days. Everywhere we turn, we hear of another organization running a pilot with beacons. My parents, who own a farm and small greenhouse business, called me this weekend to inform me the horticulture trade show they were attending was promoting beacons within the Cultivate ’15 app in order to push additional …

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Location Marketing: We Can Do Better

A few weeks ago on Father’s Day weekend, I went to a local Lowe’s to get some charcoal for our family cookout. As I stood waiting to checkout, the following geotargetted push message popped up on my phone: “Deals nearby at Target, Kroger and Walgreens.” Amazing insight! So helpful. Seriously, I never would have thought to go to Target, Kroger, …

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Our (Old) Stack

(This post is deprecated. We pivoted from a stand-alone network / app to a SaaS platform to enable the same technologies in a multi-tenant environment. But, if you want to see where our heads were at in June of ’15 read on!) When we sat down to plan the Waysay architecture my co-founder Matt Compton and I wanted to choose …